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The Psychology of Colors in Ecommerce

Your favorite color reveals your personality and accordingly, the colors in your store reflect characteristic of your store. All the colors have the power to effect mood and decisions of customers. eCommerce market have used the color psychology in their favor for a long time. For example, fast food chains prefer “appetizing” red, banks prefer “reassuring” green, taxes prefer “passing” yellow etc. This is an effective color strategy used by huge companies in the world.  But how can ecommerce business owners apply this strategy in their website?

Firstly, it is necessary to learn meaning of the colors:

Red: It is the color of energy. It excites the emotions and motivates us to take action. Orange: It represents social communication and optimism. Yellow: It is the color of the mind and the intellect. It is optimistic and cheerful. Green: It is the color of balance and growth. It can mean both self-reliance as a positive and possessiveness. Blue: It represents trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. White: It is the color of perfection. It refers to purity, innocence, wholeness and completion. Brown: It is a serious color. It represents security, protection and material wealth. Black: It is the unknown and mysterious. It also refers to power. Brick and mortar stores use colors in a harmony with logo and concept the store has. They consider color tastes of their customers to charm them in visual aspect and motivate them to do shopping. But the rules and methods are to be applied differently in ecommerce business. The first rule is that color preference should be adapted for technology and optics. And the second rule is choosing favorable colors, keeping customers’ attention and in harmony with the website. The point is that you need to highlight the chapters by contrast but matchy-matchy colors.

Source: The Logo Company

4 Steps to Choose Right Colors for Ecommerce Websites

  1. Use images in right format to ensure that the color you prefer catches the attention and you can use low image file sizes.

  2. Prefer ideal colors for your site and target group so you can complete your business network with a unique visual pattern. For example, an online store selling specially designed menswear is better to use black since it represents power and confidence.

  3. Choose user interface-oriented storefront themes and colors so you can get your message across to your customers. Color the important sections of your website in an eye-catching way, in other words unique colors reminding of your store’s characteristics. You are better to know where customers look at first and how long they look at a section with a specific color. The most common mistake is designing a website with full of different colors. Remember the signal detection theory and try to use a few colors not to discomfort customers’ visual focus and perception.

  4. Benefit from a good color match for a visual perfection. If you can create a color match between visuals, texts, banners and buttons in your site, you can guarantee a visual harmony which satisfies customers.

It is not easy to select colors for an ecommerce site since colors have a great impact on customer behaviors. When used professionally, they tempt users to prefer your store for shopping. A good color management will take your online store one step forward. If you can’t afford to hire someone to build an ecommerce website, don’t worry! We are here to help you. Shopio offers the easiest ecommerce solution to create an online store. Simply choose a storefront theme, customize your colors and store, add products and start selling online.


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