Online Market is really huge and millions of shoppers are ready to purchase every day even every minute! This is so encouraging and heart-warming factor for ecommerce entrepreneurs but there is one more huge thing that they should also know : They are not alone! Online shoppers have a vast selection of companies vying for their attention so, if you want to become successful in e-commerce business then you need to develop a strategy for attracting the attention of your possible customers. Here comes “Defining Target Audience”. Which means analyzing “exactly” who you need to be selling to and how to sell to them.
Define Your Target AudienceThe main step in this strategy is to define your “general audience”. Is your product more suitable for consumers, or businesses, or both? For example, just think that, you are selling a wooden table. If it is a “wooden table for gardens or living rooms, we can easily say your product is “more suitable for consumers”. On the other hand, if you are selling “wooden table for offices”, now you can put that under “more suitable for businesses” category. This will help us while we are preparing our Marketing Strategies. Now you can start to categorize your products for the types of businesses or people.
Answer These Questions:
*What is your product/service?Let’s continue together with the example product : “handmaded earrings”.
*Who will the product connect with and appeal to?Generally, I want to reach “women” that love online shopping and fashion for my handmaded earrings.
*How will the product be used?In Online Sales, customers don’t have the chance of feeling and trying the product . So you have to show them how they are going to look when being worn. It means you need to add images with models wearing your designs, rather than just the earrings themselves.
Time to ResearchWe have just decided our example product as “handmade earrings” and our target as “women that love online shopping and fashion”. But this is a very wide target market. To get more “related results”, we have to narrow this down a bit and offer products that appeal to a particular section of the women. Think of your perfect customer and then ask yourself the following questions:
- • What is their age?
• What is their occupation?
• What is their educational background?
• What is their family situation? Married? Single? Children?
• What are their hobbies and interests?