The most important thing for ecommerce entrepreneurs is being able to make difference to get ahead of the competition. If you are an online seller, you should not forget that all of your competitors also makes the same thing. You should not to be ordinary; must be different, to be ahead of them and to become first choice of the customers.
The concept, brand message and slogan which you identified for your online store, advertisements of your products and services are the subjects not only you but also other ecommerce websites work on. You need to tell the customers something different to make them notice you and shop on your website.
If you want to learn the ways to become successful on this issue, this text would be useful for you.
1- Be sure about who your audience is
Before making preparations, you need to determine your target customer and the choices of different age groups. How can you catch their attention? If at the first step you have the answers of this type of questions relating to your target audience, you can reach them and start to sell.
2- Produce specific contents for your products
But this is not enough to get ahead in the competition. For example, when you present your products on your website, if you use only the explanation text of the supplier, there will not be any difference with other websites which sells the same product. If you add specific descriptions about products you can catch their interest. Besides that do not forget that Google does not like those “copy-paste” texts found in tens of websites…
3- Your own website, your own photos
Did you know that visual representation, in other words the photos of your products play big role when the customer decide? If you use the photos of the supplier, this means you loose the chance to make difference. If there are too many products on your website, it may not be possible to show specific photos of the product. But at least it is beneficial to privilege for the product whose sales potential is high and for the products that would affect directly your endorsement.
4- Identify your products’ benefits
You need to present more to get ahead in the competition. You can success this by emphasizing the benefits of the product in case of purchasing. For example, if you sell water purifying equipment, you can highlight the benefits for your customer and his family and you can also explain it’s technical specifications.
5- Let the customer to create the difference
You can develop methods to present your products in a different way but the effects of the customer would be very high. You can get specific and useful contents for other potential customers by promoting your customers to comment about the product. On the other side, this would contribute to your reliability.
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