If you are a beginner who doesn’t have an idea what is a landing page, then this might be stepping stone towards your thoughts. Landing page is a web page that appears when a user/visitor clicks on a PPC ad (pay per click) or search engine link. A landing page can be referred as a standalone web page distinct from your main website designed for single focused objective.
This resembles that particular landing page doesn’t have navigation in association with primary website. The solution here is to limit the options and helping them towards the intended conversion goal. This technique is generally used in web marketing for different purposes such as pay per click, marketing campaigns and search engine optimization.
Using pay per click and marketing campaigns increases effectiveness. When it comes to search engine optimization, it contains many landing pages. More content in website means higher the visibility in search engines. Landing pages are a great way to increase your website traffic and search engine ranking.
Visitors come across landing pages by,
- Banner ad
- Search engine results, i.e. Google
- Email link
- TV commercials
Regardless of their purpose, landing pages provide accurate results to the visitors immediately on entering the site address, at the same time help site owner to track website statistics.
Page achievement depends on the goal of the campaign and the kind of landing pages used. There are five different types of landing pages; each type has their unique approach towards web traffic.
This is the most basic form of landing page. It is simple in its layout and intentions. This page is designed in such a way that a visitor can’t resist to click the website. Generally the information provided will obscurely compile a product, website or service to attract visitors to find more and only way to find accurate information with transaction.
Viral Landing Page
Viral landing page promotes marketing through social networks. This page not only helps to sign up, but also to promote content they found. This page creates buzz about certain products i.e. videos/flash games. The content will indirectly promote the website with intension of people attracting towards it. To get noticed by the clients, it needs unique and attractive content that will spread like fire over the net.
This has regarded as a clever way to secure potential customers. The objective of this type is to retrieve personal information from the visitors i.e. name and email address which is a potential way of building customer list to follow up. This is one way to start a loyal clientele.
This landing page provides entire information regarding a particular product or service a visitor would like to know. It impacts mostly retail business as they are most easy and quick way to inform visitors about the score of page. Content with related banners results in visitor’s dissatisfaction. Hence using web template related to content help increase the visitor satisfaction at the same time balance the effectiveness.
Most traditional form of landing page at the same time considered as the most ineffective with regard to conversion rate. This helps in targeted promotion. In order to maintain regular conversion rate this landing page is used.
Landing pages are very important for increasing the site traffic or web ranking. So it is very important for you to learn the types and use of landing pages in order to used them in the most effective manner for your website. If you want to create an ecommerce store and begin selling online, you can try Shopio free for 14 days.