Who hasn’t heard of Amazon or eBay? These two are just some of the most popular and the most profitable online stores and ecommerce businesses on the web today, generating millions of dollars in revenue year after year. How would you like to be the next online store sensation? Starting an online store can prove to be a very worthwhile form of income – that is, if you know how to set it up right. Contrary to popular belief, setting up your own online store is not as difficult as many people make it look like. Shopio, for instance, allows you to create your own online store in a few easy steps. There are certain things that you need to consider while in the process of making your online store. Keeping these things in mind will help set the foundation of a great and profitable online store, and will ensure that your ecommerce business will continue to thrive despite the competition.
Online Store DesignYour online store design should be built on the premise of delivering the best possible user experience for online shoppers. With a professional looking online store, you should be able to impress online shoppers and show them that you mean business. There are several considerations that go into a great website design, including the following:
- Easy Navigation
- Great Images and Videos
- Compelling Call to Actions
- Honest and Excellent Product Descriptions
- Integrated Shopping Cart
Product ManagementLike a regular brick and mortar store, you also need to keep tab of your products and inventories. This will ultimately be one of the most challenging aspects of owning an online store. Fortunately, there are many programs and software that will allow you to easily manage your products and inventories. Aside from this, you also need to make sure that your products are priced competitively in order to stay in the game. There are different pricing strategies for online stores that you can follow and apply. In addition, there are tax laws that apply to purchases made from online stores, and you will definitely need something to help you out with this especially if you are not an accountant yourself. Tax rates will vary greatly in accordance to several factors, and an integrated tax accounting software for your online store is a definite must if you want to avoid any legal repercussions.
Payment SecurityAnother consideration that you need to make before starting an online store is the mode of payment that you will use. There are many methods for accepting payments for your online store, including the use of credit and VISA cards. You can also use digital payment gateways and methods like PayPal and similar apps. What’s important is that you study and analyze carefully which of these methods works best for you and your ecommerce business, and of course, the security level that it provides. Furthermore, it would be wise to choose an online store creation platform that will allow you to use more than one payment method, since not all online shoppers make use of the same mode of online payment.
Marketing and PromotionAs an online store, your marketing efforts will mostly be concentrated to online marketing – that is, with the use of:
- Search marketing (including SEO and SEM strategies)
- Email marketing
- Content marketing
- Social media marketing (Facebook ads, Google Plus Communities, Instagram, etc.)
Tracking and ReportsIf you’re going to run an online store, you also need tracking, metrics and reports are also crucial. These things will tell you a lot about how well your store is performing, from your bounce rates to shopping cart abandonment and even point of sales. There are many different kinds of metrics that you need to measure in your online store, and having an idea of each of these will help greatly in all decision-making process involved in the success of your online store.
Additional ContentContent in online stores generally refer to having an integrated blog, which will help keep your site updated with fresh and new content all the time. However, aside from a blog, there are other sorts of content that you need to consider like the following:
- Terms of Service
- Privacy and Security Policy
- Returns Policy