Ecommerce entrepreneurs consider that they can start selling immediately after they build an ecommerce website. But the key to the success is making researches about online market and determining a unique strategy for your company. Here you will read an article about the biggest mistakes beginner-level ecommerce business owners make.
Not Monitoring Performance Metrics
Ecommerce companies should monitor performance metrics, in other words Key Performance Indicators, of their stores in a detailed way. This evaluation helps the business owner to measure customer satisfaction, shopping cart abandonment and direct website traffic.
Successful brands measure their performance metrics on daily, weekly and monthly basis and evaluate the results within future expectations. They prepare reports about why customers abandon the checkout process, what the source of new online traffic is and which possible reasons causing loss in sales. Before taking an action, it is really crucial to analyze the current situation.
Ignoring Customers’ Needs
You will earn money as long as you meet needs of your customers. And there are two ways to learn what they request from your brand: the first one is via various social media tools and channels. The second one is monitoring behaviors of users on your website. Figure out which pages and products users visited, on which process they preferred abandoning the website.
Remember that nobody can be a specialist on customer behaviors. You will learn what they want in time.
Competitor Analysis Failure
Ecommerce business entrepreneurs have much to learn from their competitors since it is possible to figure out which campaigns they run, how they design their websites, how they arrange their product range and prices upon monitoring their websites. It will be much easier for you to notice what is missing in your website after comparing it with competitors’ websites.
Another way to observe your competitors is following them on social media channels. You can discover how they handle customer issues, which strategy they use on social media.
Limiting Product Range
In ecommerce sector, brands have “unique and specific” products and never give up selling them since some of the customers prefer them for these products. But it doesn’t mean that you shouldn’t change your product range ever. Prepare reports about product sales regularly and find out which products return profit. It is better to stop selling the products which are not preferred by the customers and renew your product range in parallel with customer requests. An ecommerce business can be successful if it can move with the times.
Not Updating the Website
Building a website is a great responsibility since it requires updating frequently. You shouldn’t welcome your visitors with an outdated website with full of expired campaigns and out-of-stock products.
Check continually stocks of your products, mark out-of-stock ones and highlight new products in your website. Keeping your website updated is also important in terms of your Google rankings since Google starts ignoring outdated sites in time. You can also create a blog page which helps you to keep your website in order.
Getting Stuck in Certain Channels
Google seems a “wonderland” of advertisements and main resource of online traffic to websites. But brands using Adwords are always one step beyond of other brands and getting continuous website traffic by Google is almost impossible.
The solution is focusing on different channels such as content management. You can benefit from contents to get traffic to your ecommerce website and raise brand awareness of your customers. Also social media is a key channel by which you can get attention of potential customers and visitors.
No Keeping Up with Technologic Innovations
As an ecommerce company, you should be always following what is new in the sector and adapting your website to technologic innovations. For example, activate new paying systems such as paying at the door and prepaid debit cards on your ecommerce website to make purchase processes easy for your customers.
In addition, get your website compatible with mobile platforms. Most of ecommerce visitors and customers do shopping via their mobile devices and they prefer using mobile compatible website in online shopping.