Social Commerce Could Become a $15 Billion Business by 2015 [Infographic]

Social sales is becoming a large driver for e-commerce businesses. User-based content around shopping makes some major impacts. But how long will the market become, and what tools are preferred by the big brands? An infographic from Invesp.com explains interesting infos about the growth of social commerce. Social commerce is already a giant area that generates billions of dollars. In 2013, $5 billion had been generated in sales, and is estimated to generate $9 billion in 2014. By 2015, it is said that, will be reach the number around $15 billion. In fact, social commerce could reach five percent of total online spending by then. If entrepreneurs wish to take some of this revenue, they’ll need to bring their sites in line with the top 25 players in the field. Something as simple as a Facebook like button only appears on 58 percent of all websites, but the button appears on 86 percent of e-commerce sites. Most websites lag behind e-commerce sites in all social metrics, especially social shopping tools. Social shopping applications appear on 86 percent of top e-commerce sites, but only eight percent of other sites. Social login integration shows a similar problem, with a 67-percentage-point gap between industry leaders and others. To see the impact reviews have on product prices, which retailers generate the most traffic from social networks, view the infographic below:

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Social Commerce Could Become a $15 Billion Business by 2015 [Infographic]
Source: Social Commerce Could Become a $15 Billion Business by 2015 [Infographic]

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