Have you started preparing for Black Friday 2014 ? If you haven’t, hurry up! It’s one of the most brilliant times of the year for an eCommerce business and requires a good planning. Of course, it may be challenging in itself. Which platforms should you be thinking about? How much volume should you expect? Where should you be targeting your marketing spend? With Black Friday rapidly approaching, retailers are scrambling to take advantage of what should be another growth year for online sales. Online purchases during Thanksgiving and Black Friday have grown 17 percent and 19 percent during 2012 and 2013, respectively, reaching just under $2 billion last year, according to data cited by eCommerce technology company Nextopia. Some of the ways retailers plan to entice customers this year include offering exclusive online promotions and free shipping at lower-than-usual minimum purchase levels. Check out the data below to see how retailers are planning for Black Friday online sales this year. Many thanks to Nextopia again, for sharing this gorgeous infographic!
++ Click Image to Enlarge ++ Source: Black Friday eCommerce Infographic