Shopping is a term used for centuries meaning of gaining the products that people need. Shopping is made in physical stores for a long time, but recently it’s started to be made online. E-commerce Shopping has just started its growth, and will maintain this growth for a long time. There are some points that make it different from traditional shopping.
No matter it’s online or traditional, shopping is formed by the customer needs, requires and expectations. It’s not very hard to have a profitable business if you can meet the basic needs of the customer.
Good news, e-commerce has some advantages comparing to traditional commerce to meet the needs of e-commerce customers.
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Making life easier
Motivations like nutrition, sheltering are the issues that developed countries have already settled up. Moreover pace of life and increased responsibilities cause people to struggle for different occupations. Because of that the products that make the life easier are among the basic needs.
So that emphasizing how the products will make their life easier, will help the customers decide.
New and extraordinary
Nowadays, one of the things that people need is to get experiences except their routine. New and extraordinary things may be interesting especially for the people who pass the day between home and work in metropolitans. It’s important to sell extraordinary products on your online store to colour up their life. It’s much more important to emphasize the innovations and differences that your products contribute to their life with different product descriptions and images.
To be cared for
It’s a common mistake that ecommerce professionals think customers as only accounts. But even if you see him as an account on your database, the user who is about to order would like to feel important.
It would be useful to make them feel good to reply to their e-mails, interaction on social media and call them by their names. Remembering their birthdays and other special days and surprising them would make them think your ecommerce site much more special and important.
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The effect of repetitive sales to the same customer is so high for your ecommerce business success. As we mentioned before gaining a new customer require both high cost and hard.
We think these tips would be very useful for you to make your customers loyal and also to make them visit your site again.
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