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Leveraging the Power of Customer Reviews to Improve Your Ecommerce Business

Getting great customer reviews and feedbacks is one of the greatest achievements of any ecommerce business or online store owner. The positive comments can really uplift the mood of any businessperson knowing that their products were able to satisfy their customers. Although this alone is enough reason to feel elated, getting positive customer reviews goes beyond making you feel proud about your business, but also helps in your conversion rates, business improvement strategy, and even search engine optimization (SEO).

Your Online Reputation Matters

The world of ecommerce is filled with strong competition and a lot of scams, and this why you need to be really serious about maintaining a good online reputation. All the money that you used in your marketing efforts, website creation, and other endeavours will all go to waste if online buyers doubt you. By protecting your online store’s reputation, you can be sure that both your potential customers and existing patrons will continue to do business with you. There are many things that you can do in order to boost and maintain an outstanding online reputation for your ecommerce business. One of these is by having great and honest reviews from your customers.

Customer Reviews Affect Buying Habit

This is no secret. It has been proven time and again that reviews have an effect on how online shoppers choose an online store to buy from. Now, some may contest that online shoppers only prefer reviews and recommendations that came from someone they know, like friends, family, workmates and so on. However, the following article by Myles Anderson in states that

“Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations.

To further convince you, Econsultancy has this article about a survey conducted by one company consumer survey company which shows that:

“Online recommendations are powerful. New data from Nielsen’s Global Online Consumer Survey reveals that 90% of consumers online trust recommendations from people they know, with 70% trusting the opinions posted online by unknown users.”

Sure, there are still more people who trust reviews from people they know, but you can’t ignore the fact that there are over 70% of people who are willing to buy from your online store even if it were recommended by a stranger.

Getting Stellar Online Reviews

There are many methods of getting reviews for your online business aside from putting a “review” section in your online store. One is through social media. This is great because aside from getting a review, you also get instant marketing when the review is posted on the online shopper’s timeline, which makes it (and your online store) visible to their friends, family, and everyone else connected to them. Another way is by emailing previous customers and asking about how satisfied they are with the product they bought from you. There are people who don’t give reviews even if they are happy with the product, and these are the people you want to reach out to. Ask them if they’re happy with the product, and if they can perhaps give a positive review about it. You can direct them with a link to the review section or ask them to write in on email so you can copy paste it later on.

Online Reviews are Beneficial for SEO

This works in the sense that every review you get for your online store is considered as fresh and new content – and search engines like Google consider this when it comes to ranking websites in search results. When your customers write reviews about your product, they are bound to mention the product name which gives you more chances of ranking for that product keyword.

Negative Reviews: What to Do

Many online store owners fear negative reviews they get from clients. Well, you shouldn’t. Not all customers will give you a glowing recommendation – after all, you can’t please everybody. However, these negative reviews can be very helpful if you take them as constructive criticism. Try to contact the customer who gave you a negative review and ask what aspect of the product or the business they didn’t like, and focus on improving on these. In addition, negative reviews can actually improve your trust ranking among online shoppers. It shows that you are a legitimate and transparent business and not just an online store that pays freelancers to write positive reviews for the site. This article from Econsultancy proves it to be so:

“The Company (Reevoo) found that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all.”

Start Getting Those Reviews

All in all, people give high consideration for online reviews before buying anything from an online store, whether it comes from someone they know or not. Having reviews posted on your ecommerce website helps to increase the online shoppers’ confidence in you and your business, both positive and negative reviews. Thus, be sure to make acquiring reviews one of your top priorities. These help a lot in building your online reputation and your ecommerce business.


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