Responsive web design is one of the most important digital success factors businesses should be considering for implementation in 2014. In fact, according to a survey conducted by Adobe and eConsultancy, “Mobile optimization is the most exciting digital opportunity for 2013”. Also, in one of our past posts, we pointed the importance of Mobile Commerce and its growth. Responsive websites are sites that “respond” to the user by automatically optimizing and resizing their content specifically for the particular device being used by the visitor. For example, a responsive website will look considerably different when being visited on a desktop computer than it will when being visited on a smart phone. Additionally, all of the same content will be available on both devices even though the overall website structure appears different. The primary purpose of responsive web design is to improve the overall performance and usability of websites accessed via mobile devices due to their smaller screen sizes and slower internet connections. In fact, Google even states that responsive web design is “an industry best practice”. When nearly 1 out of every 5 visitors accesses your website via a mobile device, it is important to deliver as smooth and as intuitive of an experience as possible. Especially when you consider the fact that, according to a survey conducted by TeaLeaf (now owned by IBM), 85% of online adults think that an organization’s mobile website should be as good or better than their desktop website. By developing a responsive web presence now, your organization is improving their overall accessibility and preparing itself for long term future success. We, Shopio, know the importance of Mobile Commerce and that’s why we created all our themes responsive for you. Have a fresh start with Shopio, to have “whole and complete” online business. In the below infographic, Seocial has a great explanation of “Why responsive web design is important”. You are recommended to check out this beautiful and useful infographic. Many thanks to them.
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Source: Infographic: Why Responsive Design is Important for Success in 2014