We all love a bit of online shopping but what goes through our head before we click to buy items over the web? Voucher Cloud has done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer. A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying. Check out their infographic below for the full insight into the mind of the online shopper. Enjoy it.
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Source: Consumer Psychology & the E-Commerce Checkout