Hashtags (#) have the same usage in all social media platforms. On Twitter, a hash can turn any word or group of words to a searchable link. By hashtags, you can send tweets to a group so other people in the same group will see your tweet alhough they don’t follow you. With the help of hashtags, The users can easily follow the subjects they are interested in and they are able to participate in the chat. If you send a tweet about ecommerce with the #ecommerce hashtag, many other people in same interest will also see your tweet.
Hashtags were used only by Twitter and Instagram users but since 2013, it is also used by Facebook with its 2 billion users and this increases the importance of hashtags. Hashtags are getting much more popular in Facebook day by day. So if you are using Facebook for social media marketing, you should use hashtags in this platform too.
Use hashtags in a correct way
If you just created your online store, you will see the benefits of social media marketing in a short time. With a good strategy, it will be very effective. If you are a social media newbie, here is a tip for you; even if your hashtag contains multiple words, you should group them together without a space. For “Online Shopping” you can use the hashtag #onlineshopping. If you want to differentitate between words, use Camel Case such as #OnlineShopping. Uppercase letters will not alter your search results, that means onlineshopping and OnlineShopping will yield the same results.
Supported hashtag characters
While writing a hashtag, you can use numbers such as #AliBabaand40Thieves. As you can see, you should use “and” instead of “&” because the punctuations marks are not supported. So forget about commas, periods, exclamations points, question marks, apostrophes, asterisks, ampersands and other special characters.
Meet your target audience
First, you should observe what your target audience is interested in. Then, you can observe the hashtags on Facebook related with your target audience. After this process, you can develop a strategy for more suitable ecommerce marketing. You will get the benefits of this action in a very short time.
Become more visible with hashtags
After you determine the hashtags, which your target audiences use intensely, you can share valuable contents using the same hashtags. This way, your posts will be seen not only by your friends, also other people who are using the same hashtag. Reaching more people with your content means, more potential customers.
Find the right keywords
Hashtags are just like the keywords which you can click on social networks. You should use keywords and hashtags relating to your ecommerce market and concept. Using the unrelated hashtags would cause waste of effort. See what hashtags other businesses in your field are using. If you’re selling lingerie, you will want to use hashtags like #CheapLingerie or #SexyLingerie so users will find you when they search for those keywords.
Avoid too many hashtags
For search engine optimization, you should use a limited number of keywords. It’s also go for hashtags. It’s enough to use 2 or 3 hashtags for a share. In some cases it may be added the forth or maximum fifth hashtag. When you start to increase the number of hashtags, you will reach more readers but the loyal readers will lose the attention and your share will become an advertising object. This also will make you look like a spammer.
Customer services with hashtags
You can provide a customer service on Facebook by using hashtags. By that way, they can reach you with the hashtags whenever then need assistance from you. For example a hashtag like #LingerieShopSupport will do it. But get prepared for the negative comments and take into account that these comment will be seen by other people.
Facebook hashtags may be very effective for ecommerce marketing. You can maintain a more profitable business combining the features of Shopio and Facebook hashtags. If you want to create an ecommerce website with a full social media integration, you can try Shopio free for 14 days.