If you have an ecommerce store, you probably know how important to convert your visitors into your customers. For sure it is not an easy process, but if you make everything properly you will have much more visitors. But if you want to create an online store, you should read this article to convert your visitors into your customers and make them finish the shopping cart without any abandonment intention. So everything is okay and you succeed bringing the potential customers to your site thanks to your ads and marketing activities. The customer viewed the product which he is interested in. And he added the products to the shopping cart. But finally he abandoned your site without completing the shopping!
Even if it doesn’t sound nice, unfortunately most of the online shopping stores face with this scenario. It’s estimated that leaving rate of shopping after adding to shopping cart is about 65%. Nearly every 2 of 3 visitors leave the shopping cart without completing the purchase. And is there anything you can do? The answer is YES… Here are the tips to decrease the abandonment rate of your shopping cart…
Don’t request extra expenses
The main cause of the abandonment is the extra expenses that the customers don’t want to see anymore. For example, when the customer thinks that you provide free shipping opportunity, if at the last step he faces with a shipping cost, this may cause him to abandon your shopping cart. Or if you are not able to add VAT value to the displayed price and if the customer sees that price at the payment step, most probably the customer will leave the shopping without hesitating. Be sure that you displayed all of the costs and expenses at the beginning to the customers.
Make your customers visit your website again
Most of the customers will not complete the shopping at the first visit. According to the researches, to convert a visitor to a customer, he should visit your site at least 5 times. So it would be a good idea to drive the visitors, who have visited your site before, to your site again by remarketing method.
Organize time limited campaigns
It’s known that the limited time campaigns have a big effect on acceleration of purchasing decision. If the visitor knows that he/she will not be able to have that product which is added to the cart, or he/she will have to pay more in the next visit, the probability to abandon the cart will decrease. So you can make a strategy to use the limited time campaigns to increase your sales and to decrease your abandonment rate.
Tidy up your website
If you have a user friendly theme, your visitors would like to navigate through your products. So it is very important to have a good theme. Shopio has dozens of free responsive premium themes. On the other hand if your online store works slowly, the visitor would run out of the patience and at the end would leave your site. This may occur at the shopping cart or before. So having a good hosting solution is another important process.