The easier your products are to find, the more likely they are to sell. This is the key to any Ecommerce website, which is quite understandable.
Think about it: if your clients can’t even find the product they are looking for, how can you expect them to buy it? This is why you need to think long and hard about ideas and strategies that you can incorporate into your Ecommerce business website to make sure your products’ sales are generated in a successive and profitable manner.
In order to guarantee this, you need to make your website is user-friendly, easy to navigate, and not to forget, attractive to the eye. Fortunately for you, we have compiled the most effective ways that you can go about enhancing your website’s navigational experience to ensure your customers stay hooked.
Include Parent Categories
…And Refrain from Making Them Shallow
The most common issue in Ecommerce websites is that they keep their product categories under labels and headers. This ruins the customers’ expectations as navigating into narrower sections is quite difficult. Apart from that, it also disables them from exploring products easily.
You should therefore include parent categories and group subcategory options to make sure they become both easier to scan and manage.
Strategically Place Subcategories
…And Repeat Them in Multiple Parent Categories
Users fail to find what they are looking for when there are subcategories which should clearly be placed under multiple parent categories, but aren’t.
Consider this example: you have a dining table in your product catalog which appears in the “Tables” subcategory under the parent category “Accessories”. You believe all customers looking for tables will be directly led to the Accessories category and naturally find their way to the table set. However, what if somebody goes searching for the table in the “Living Room” or “Furniture” sections? This is the reason why you need to place your product/subcategories under multiple parent categories to make sure they are easier to find.
Keep a Separate Category for New Products
You Can Name It the “What’s New” Filter
There are often customers who are only interested in buying new additions in your catalog. You need to make sure you cater to them by including a separate category for new products. You can consider naming it the “What’s New” filter.
List “Recently Viewed Products”
For the Customers’ Convenience
Customers will often go through several products before making their final decision. This can mean considerable time spent in browsing the entire website before finally deciding on one product. However, the problem can arise when the product they viewed is lost somewhere in the previously opened tabs. What can you do in this case? You should keep a “Recently Viewed Products” feature on your website to make sure all of your clients find it easier to renavigate back to any product they are looking to buy.
These above mentioned tips are quite easy to integrate into your website, and are well capable of delivering highly effective results when you decide to build your online store with Shopio!