You are all set. You have the products and have your ecommerce website that boasts a smooth and simple checkout process. The problem is that you don’t have the kind of conversion rate you are after and shopping car abandonment has become a major problem. Why is that happening? It is possible that visitors don’t like your site as they don’t trust you. Fear is one of the notable reasons why a large number of people choose to abandon their shopping carts. The increasing prevalence of malware, phishing scams and disappointing customer service has made consumers wary than ever before. This means it has become essential for online stores to build up their trust. How can this be done?
Here are some of the things you can do if you want to know how to build a trustworthy online store:
Give it a personal touchPeople are not just going to trust any website or pages. They are going to trust people. Therefore, it is necessary for you to ensure that your online store has a human factor. You need to present your prospective clients with names and faces and the best way to go about this is to have an About Us page on the website. Here, you provide information about the company and also a personal message from the firm’s President or Founder along with a photo. You can also have a Meet Our Team section.
Maintain a professional lookJust because you are giving it a personal touch doesn’t mean you compromise on your professionalism. Your online store needs to have a fully developed contact page, a FAQs section and a customer service section. All information should also be presented in a professional and elegant matte rather than coming off as stuffed. Your website should also be easy to navigate and boast easily readable and clear font.
Show that others rely upon youRegardless of what you say to the customers to convince them that you are trustworthy, what others, especially existing or old customers, say is going to be 1000 times more valuable and reliable. Hence, you should make it a priority to post customer reviews and testimonials on your online store. You should also have an In the News section where you post any clippings or discussions of your ecommerce website in news publication, blogs or forums. This again validates your store in the eyes of visitors.
Ensure website securityToday’s online users are quite tech savvy and know that they have to look for the ‘s’ in their browser address bars and the padlock symbol, which tell them that their website is secure. This is of the utmost importance for an online store because people will be making payments on your website and they will never enter their personal details otherwise. You need to get an SSL certificate to provide your customers with a secure checkout option.
Also, you should offer your customers a return policy so they can shop from your online store without any risks.