It is a fact that businesses that have a marketing plan are more likely to succeed as opposed to those without one. A marketing plan is designed to give the business a set of goals and direction to work towards and it is also a great tool for measuring performance and progress. The problem is that most e-commerce businesses i.e. online stores believe that they don’t have to have a marketing plan to succeed. However, just because you are not a brick-and-mortar store doesn’t mean that you don’t need a clear marketing strategy. Using an online cart software and making a few posts on Facebook are not going to get you results.
While more shoppers have become dependent on the internet for their research and purchase, competition has also increased. An online store has to have focus and knowledge if it wishes to be successful. Marketing plans don’t have to be very confusing and complex. There are a few simple things you need to know and you will have your plan. Read on to find out what they are:
Know your target audience
Identifying your target audience can aid you in everything ranging from the keywords to use for search engine optimization to the social media platforms you should use for promotion. Your business will have a prospective clientele and you need to know their needs and demographic to ensure you are meeting them. The demographics include learning about their family and marital status, gender, income, interests and hobbies and also what they need. This allows you to showcase your products and services in a way that it fulfills their needs and demands and you can get their attention.
Learn how to reach your audience
Once you know who your audience is, it is time to go about reaching them. The demographics you have discovered can help in this part as you will know where they hang out online and the sites they visit frequently. The audience on different social networks is different; Facebook gives you access to a diverse audience whereas LinkedIn is where you meet professionals. Apart from the right platform, you also need to know the right time and technique. Run statistics to know when they are online the most and see what influences and attracts them. Use the data to your advantage.
Check out the competition
Never ignore the competition. Knowing who you are going up against is going to aid you in developing your strategy. In a way, you can fulfill the holes left by your competition and showcase your products and services differently to stand out in the crowd. Learn the tactics used by your rivals and find out why customers go to them.
Figure out your tactics
This is the time you work on your own strategies. You know most of what your competition does and what your customers like. It is time to combine the two and use the most effective strategies like SEO, email marketing, social media marketing, pay-per-click ads etc. to gain the exposure you want.