In 2011, Instagram had about 5 million users and was still a burgeoning social network that had a lot to learn. A couple of years later, it has transformed into THE network for visual posts and has been acquired by Facebook. The number of Instagram users are rising day by day as visual content takes over the web. Statistics indicate that images and photographs generate 94% more views as opposed to text-based posts. Therefore, it doesn’t come as a surprise to know that businesses have also begun to leverage the power of Instagram in their favor. If your business hasn’t done so as yet, it is time for you to get started.
But, the question is where to begin? It seems like too much an effort to learn about another social media platform and build up your presence on it. Luckily, there are some simple tips you can use for growing your online business with Instagram and you can find them here:
Optimizing your profile pageConsistency is essential across all your social media accounts and Instagram is no exception to this rule. Your business name should be used as your profile and your logo should be your profile picture. These are the identifying features of your brand and they should be clear and consistent. With Instagram, you have the opportunity of adding a tagline. Make sure it is short and sweet and sums up your business accurately. Also, don’t forget to add a link to your website so you can direct traffic there.
Cross-promoting is a thingIf you have got considerable followers on other social platforms, you can cross-promote to give your Instagram page some exposure. Connect your Instagram to your Facebook and Twitter accounts. In this way, when you share an image on Instagram, it will also be posted to other social channels and your followers there will click on them to view your Instagram stream and follow you there as well. Isn’t it a neat trick?
Use hashtags effectivelyHashtags are an essential part of Instagram because they help you find out who is talking about you and can aid your target audience in tracking your posts. The best thing about Instagram is that you have the complete freedom of using as many hashtags as you want, but you have to be careful as you don’t want to come off as a spammer. In addition, you need to ensure that you are using hashtags that are relevant to your business and posts. This will boost your comments and likes. Using a hashtag that’s trending somewhere it doesn’t fit is not going to get you any support.
Give something to your followersAnother great way you can grow your business online with Instagram is by running a content. You can give a unique hashtag to your contest and let people know what they should post. This allows you to judge the results under one stream. It is an excellent way to generate content regarding your brand and telling your story. It also keeps people engaged and brings in more customers.
With Shopio’s Instagram Feed App, you can easily showcase your instagram post on your online store. If you didn’t apply for our free trial yet, you are welcome to try!