A logo is a design element or symbol which is used by an organization to identify itself. It can be anything from a simple text to a graphic representation. Logos have been used extensively throughout the market in every sector. This is mostly due to the fact that in terms of marketing, a logo goes a long way in establishing a brand’s identity and making the company stand out among others.
Why Does Your Store Need a Logo?If you are running a store (or any other kind of business for that matter) then it goes without saying that the first thing you need to do before getting your business up and running is establish a logo. Nowadays, a majority of customers are attracted to visual aesthetics, and a well-designed and attractive logo and most certainly be eye candy for them. It is safe to say that as long as you have a logo or any other form of visual representation for your store, it will be much easier for you to establish a brand identity.
Things to Consider While Designing the LogoThere are several things you need to consider while designing the logo. Some of the most essential ones are listed below:
- Stick to one aspect of your company and incorporate it in the logo. Representing each and everything about your company in the logo would be a bad idea. Instead, just try to keep it simple
- Make sure the logo ‘defines’ your brand, your identity, and your message effectively
- Take a look at some of the most famous brands across the world and what sort of logos they use to represent themselves. This will help you out a lot more in deciding what sort of logo you should opt for.
Tools Which Will Come HandyThere are several tools and software specifically created for designing logos. Some of these include the well renowned Adobe Photoshop and Illustrator series. Other examples include GIMP and CorelDRAW. Apart from these, there are several other online editing tools which will help you out in designing a logo for your store and get the job done more easily. Some of the best examples in this regard are LogoYes and LogoMaker.
Stock Photography OptionsIf can’t really make up your mind, or work around logo designing tools then it is best that you consider opting for stock photography options. This means you wouldn’t need to go through all the hassle of designing your logo. Instead, all you have to do is go to a Stock Photography service, find yourself a nice looking logo that you believe is appropriate for your company, and buy it. Shutterstock is a highly recommended solution for these purposes as the website offers a wide range of vector designs that can be bought as logos. CanStockPhoto is another leading option as well. Here are some gorgeous store logo examples from Shopio stores with their stories.
“BADSPADE began in 2008 with a pug, a graphic designer, and a love of design. I came up with the name BADSPADE on a simple idea, You have to take the BAD with the GOOD. You have to search for that silver lining. I want to spread the idea that positive energy can overcome anything. The name BADSPADE represents turning your life around from a negative to a positive. Stay in this moment and Live for Today.“
“Unique warm and bright knitted hats with carrots. Handmade. We like to create and give you the warmth and quality stuff. We have participated in various fairs and exhibitions in Norway and Murmansk, you can see our work around the world.“
“We love introducing something new to our customers and help them find their desires and wishes. Our name, Olala Beauty, has choosen to create something strong, independent and charming : Like you!“