What Do We Mean By a Conversion?A conversion is any action taken by a visitor on your website that turns them into your customer. This “action” could be a:
- • Purchase
• Referral to a friend
• Phone call
• .. and more
What Are the Benefits of Conversion Rate Optimization?➢ Improved rankings enable you to generate more money from an increasing number of leads ➢ Likeability among your clientele and preference over your competitors ➢ Profitability which will enable you to expand and reach out to more prospects via different media ➢ An appealing and regularly visited website for the customers, i.e. better SEO rankings
How to Optimize Your Website’s Conversion Rate?Below is a step-by-step guide as to how you can optimize your website’s conversion rate:
Identify the Issues That Tick Off Your VisitorsHave you ever read customer reviews about your site? There might be a few aspects that would actually be stopping your customers from signing up on your site or purchasing your products. The first step is to identify them.
Take a Look at Your Competitors’ WebsitesPerhaps, one of your competitors is doing it right? Hover over to your competitors’ websites and see how they’re going about proceedings to figure out what you might be doing wrong.
Analyze the Data You’ve GatheredBy now you might have a substantial amount of data. What do you do with it? Analyze it and find out what’s wrong, what needs to be fixed, and what should be completely removed from your website!
Out with the Old, In with the New!Now comes the testing phase. Make one tweak after another, but leave considerable pauses in between. Waiting for a few days or weeks and observing if any change brings about a massive change in conversions would help you identify which change was critical, and whether or not it can be further optimized. A/B testing will assist you significantly in this regard.
- Things to Keep in Mind Regarding A/B Testing
Tip #1: Create a plan.
Tip #2: Pinpoint the areas that need to be tested.
Tip #3: Keep your focus and maintain consistency.
Tip #4: Know when to stop.