Piecing a well thought Search Engine Optimization strategy together is undoubtedly a challenging task. Not only does it require absolute precision, but also careful planning with targets kept in mind. Most often, ecommerce businesses make some of the biggest blunders in their SEO marketing strategies which ultimately lead them to disastrous results. In order to make sure you are able to avoid such errors, read on to find out the most common SEO mistakes which are likely to ruin your online marketing campaign.
Misleading Product NamesThe names of the product(s) or service(s) you are trying to market should be clear-cut and precise. There’s no need to go beating about the bush as the name of your products is what mainly attracts customers. Therefore, you need to avoid all mistakes such as the use of too long, too short, or misleading product names.
Lack of DescriptionsWhenever a customer enters a query on Google search and is lead to your product via the results, the first thing he/she will notice is the title of your page along with the description. Now, if you haven’t provided a unique, attractive, and keyword-optimized description for your product then the customer is likely to be driven away. Descriptions are a crucial factor of SEO campaigns so make sure you incorporate them into your strategy. Always remember to keep each description under 150 characters as this is the maximum limit of characters Google allows per description.
Keyword StuffingThis is the most common SEO mistake encountered in almost all amateur SEO campaigns. Most business owners believe the more, the merrier in terms of keywords. However, this isn’t the case when it comes to SEO. If you stuff too many keywords into your content, it is likely to count as spam and backfire on your whole campaign. Refrain from stuffing keywords and instead, try to place them strategically. Don’t repeat a keyword more than 2-3 times!
Poor Link BuildingPoor link building leads to disastrous results. Yes, you do need to generate links through your content in order to attract more traffic. But if you do it wrong, you’ll be diverting all the traffic away! Here are a few don’ts of SEO link building:
- Don’t mention the company’s name or website directly
- Don’t use the words “link” and “website” as anchor texts
- Don’t put an entire URL as the anchor text
- Don’t mention domains by their own names