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Best Ecommerce Marketing Strategies for 2015

Ecommerce has evolved as one of the primary arguments for businesses in almost every field. And in this increasing competition, if you don’t have a well-planned strategy, it is very difficult to make a well-known brand in this online world. Some of the following ideas should be on the checklist of any business, whether an established player or a newbie, looking to create a buzz on the cyberspace.

Make sure your content is informative

A proper strategy should be placed on the management of content for the ecommerce website. Content plays an important role in retaining a visitor after the marketing bit has played its part in attracting them. The content should be crisp and precise, as well as, informative to retain the attention of the visitors and entice them to stay longer on that site.

Emphasize on email marketing

Making your business visible to your customers is the most important part of marketing strategy. Creating and maintaining a list of online newsletter subscribers and other promotional materials is extremely efficient and effective mean of staying in touch with the loyal customer base. Sending online newsletters regularly is an excellent way of reminding the customers about your products and your business itself. Using, automated email campaign is the best way to streamline such online campaigns and put them autopilot without having to spend too much resource or manpower. Finally, offering them exclusive offers; make the subscribers feel themselves special. This is the best way to retain their loyalty as well as attracting other potential customers.

Use social media for your branding

Maintaining a presence on various social media platforms has become a necessity in order to stay relevant in the e-commerce world. Social media platforms such as Facebook and Twitter allow e-commerce sites to create their dedicated groups of loyalists and address them in a much more efficient way. This can be compared to mass bombardment by regular marketing campaigns.

Highlight your product features on a short video

Most E-commerce customers are high professionals. They don’t have much time to read a full content that’s why they prefer short videos with product details. Reaching out to the potential customers by enriching the content with self-made videos and other unique promotional activities can be striking much more in this competitive market.

Maybe you are thinking that how you can create videos by yourself. There are lots of free and paid tools which you can use online such as Adobe Creative Suite, Lynda etc. As you are not a video professional you can choose any video tool that meets your minimum requirement and create an enriched video for your business offers, as well as product highlights. Creating short product video as content has a track record of sells power and conversion.

Having a solid ecommerce strategy is crucial to any online store’s success. With a nice strategy and the features of Shopio, in a short time you will be able to make profit online. If you want to create an ecommerce store and begin selling online, you can try Shopio free for 14 days.


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