Nowadays ecommerce sites are able to respond almost every need of the customers. Users are able to reach whatever they want to purchase. It’s sold jewellery, clothes even furniture but we observe that the online gift shops are the ones which grow so fast among the others.
The first thing coming to mind may be Mother’s Day, Father’s Day, New Year or Valentine’s Day. Gift sales reach to top on these special days. But one of the best parts of it is that they sell a lot except these days. Birthdays, anniversaries, wedding and other special days cause most of the customers to purchase gifts online.
One of the advantages of online gift shop is having a high profit margin. If you think to sell gift online we recommend you to review these tips we’ve prepared for you.
Try to sell interesting and original products which the customers cannot find in other sites. If the customers would like to purchase a product, found in many of the sites, they would probably purchase the cheapest one. If the product is found only in your online store, the price will be in the second plan. Do not forget that you can import products to present original product.
Original products are important both for sellers and for buyers because they also want to buy unique gifts for the loved ones. But there is another option for them: customized products. Customized products on which it’s possible to write names or special messages attract great attention. As a result it can be useful to present this kind of products on your ecommerce site.
Quality of the product and shipment
Gifts are purchased for a common day and you don’t have any chance to make a mistake. If the product is damaged before or it is damaged during the shipping would be a big problem because the customer would not be able to give the product to his friend on that special day. So that would be a good idea to give attention to the products, shipment and packaging.
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Speed – timing
Unfortunately, most of the people leave purchasing transaction to the last minute, and they require fast shipment. And it’s critical to deliver the gift on the exact day, to make it happen you need to arrange the date of the delivery. For example, if a gift, which is ordered for Valentine’s Day, delivers on 15 February, it would be a negative point for you.
Don’t miss the special days
Even if the online gift shops are able to sell every period of time in a year, they reach the highest endorsement of the year on the special days. On these special days the number of your visitor, and also the number of the order will increase. To be able to overcome the traffic on those days, you need to use a reliable infrastructure like the all in one packet of Shopio. You may also need to increase the number of the staff for packaging.
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Don’t let them forget you
Although online gift shops give you opportunity to sell all periods of the year, a customer only needs to buy a gift only a few times in a year. To make him prefer you for the second time, don’t let them forget you. You can remind your ecommerce site to them by e-mail marketing.
If you have a plan to set up an online gift shop, you need more than an ecommerce platform. You need a solution partner that will help you in hard days. To start selling online now you can create 14-day Free Trail of Shopio.