Facebook business pages are used widely by companies to advertise their business. Upon announcing that it has 955 millions of monthly active users and 543 millions of mobile users, Facebook becomes the most popular platform among social media tools for reaching larger customer masses. But creating a Facebook page will not guarantee popularity among users. You need to advertise your page, reach people and motivate them to follow your page continually. And the problem is “how”. How frequently should you share posts? What kind of content does take attention of users? When is the best time for status updates? Here are the answers:
1- Share posts during out of working hoursMobile users prefer passing time in social media platforms while going to work or back to home from work. It is better not to share posts during office hours to announce your campaigns and advertisements. And the days on which you are active in Facebook means a lot for “likes” and “comments”. Researches show that users like sharing posts in Facebook on Wednesdays and Sundays. Try to share important contents on these days to ensure their popularity among users.
2- Share 1-2 posts dailyFacebook users do not like following inactive pages and whether they like the brand, they abandon it after a while. But being active doesn’t require you to post advertisements all the time since it leaves an effect of “greedy” company on your followers. Keep posting 1-2 content on daily basis without annoying them, which may result in decrease of your page traffic. If you are unable to share posts on daily basis, keep posting at least 1-4 times a week. But again, be careful not to share your posts more than 5 times a week. “Too much” is not better than “enough”.
3- Be brief on posts and updatesSocial media users prefer reading short sentences since they live a fast social world. They just want to read one and pass to another one. If you want to attract and keep their attention on your page, share brief posts. This method may also increase your sales thanks to “positive comments” and “likes” seen by your potential customers. Keep this rule in your mind: posts with lesser than 40 characters get more likes and comments.
4- Create direct links to your productsVideos and photos related to your brand are keys to make your page enjoyable for users. The posts with photos/videos are more attractive the ones without photos/videos, tempting users to like them and make comments. In addition, if you direct your followers to your product via links on Facebook, you can make easier for them to reach and purchase your products.
5- Give feedback to your users immediatelyFast responses to comments made by your customers on Facebook make your customers feel important and valuable. This feeling makes them more loyal to your company and accordingly, your reliability will increase in the eye of them. There are four rules in this context:
- A positive comment from a customer- Like it or write a “thanks” comment
- A negative comment from a customer – Take care of the problem and give technical support
- A question from a customer – Response in an informative way
- And do not delete any comment from your page.