Search Engine Optimization (SEO) is a must do for every ecommerce website to for ranking higher then the competitors on Google. For most entrepreneurs and local businesses, SEO tips will push up their ecommerce store to the top. The basic SEO factors are mostly writing a good content, attracting inbound links to build authority and high rank keywords relevant to the business. But today with Google’s new algorithms the importance of Local SEO is much more then before.
Local SEO is a process of optimizing a business for a specific geographic location in addition to a specific category or a range of services. It is highly targeted, niche strategy that every small business should be thinking about. So if you’ve not paid attention to Local SEO before, it is time to dive into business. But before, you should be aware of SEO itself. You can find many SEO tips and tricks for your ecommerce store in our previous articles.
What types of businesses need Local SEO?
Any business that gets customers locally should make a good Local SEO strategy. If you have a physical address and now you’ve just created an online store, you should be doing Local SEO for the location of your physical store.
Lets begin making your Local SEO strategyOptimizing for local SEO is not hard as most business owners and marketers think. The first steps are very easy. You should get on every social media platform which are powerful in local searches. In the beginning Google My Business nad Yelp will be enough. When you create your accounts, make sure that your name, adress and phone numbers are written correct. Don’t forget that most important part is your contact information.
1. Research the keywords for your businesses
Before you begin your SEO work, you should start a keyword research. Targeting the wrong keyword will have no effect on your campaign. You will get a low traffic and a few conversions and that will be loss of money. You should find the right keywords which are highly relevant to your brand or products. You can use Google’s free tool Adword Keyword to learn the most local searches. By this tool also you can create long tail keywords too.
2. Optimize your ecommerce site and product descriptions
As we’ve mentioned before, for search engines the most valuable thing is high quality content of your ecommerce website. Outdated advices about keywords are no longer effective for search engines. Instead, big search engines like Google, Yandex and Bing are looking for good content. This content can be in your blog articles or product descriptions. Mostly, the product descriptions are very effective for your customers to find you from search results.
Also following the HTML rules is very important. While creating your content, try to use H1, H2, H3 tags for your titles and subtitles. Using clear HTML codes will be useful for high rank search results. Your titles and product descriptions should contain the location of your physical store. For example; if you have a mobile phone shop in New York, you can write YourBrand Online Phone Store in New York. Try to be clear, and do not use any other location tags to get more customers. It will not work…
3. Get your business on Google
For an online business Google is the most important platform. Google is not only important for the search results, also the services like Google My Business and Local Google+ pages have a big effect for your online presence.
Google My Business is being used for what information is displayed by Google in Google Search and Google Maps. So your potential customers will find you more easily. Registering to Google My Business will help you give the right information about your local business, such as adress, phone number and opening hours.
Local Google+ pages also will help you communicate with your customers and allow you to get more exposure. This service is very helpful to get interaction with your customers. You can respond the reviews and create post updates for your customers.
4. Create a Yelp Business Account
Yelp is another important platform for your local business. It can be used as a reviewing platform of your products and services, and also as a customer service. Now a days, it is very common to use Yelp before buying a new product or testing a new service. The popularity of Yelp is growing quickly so you should have a presence in this area too.
5. Ask for user reviews about your brand
If you trust the quality of your products or services, you can kindly ask your customers to write a review of your ecommerce business on your Google+ local page, Yelp or your ecommerce website. If nobody will not write a review, do not think to write a fake review by yourself! Trying to use fake reviews will create problems for you because the search engines and your customers can catch what you are doing. Make it easy to write reviews for your customers. Some of the customers do not have Google+ account, or some will not use their Facebook or Yelp accounts. So, you can kindly ask them to write a review on your online shop with a nick instead of using their real names.
6. Optimize your social media accounts
We’ve told the importance of Google+ already. But it is not the only social media platform for your ecommerce site to get more exposure. You should create an account on Facebook and Twitter too. Also Instagram and Pinterest will be very useful for you. Just make sure that your social profile has the physical location information of your store.
Make sure that your Facebook page is listed as a local business. So people may check in when they visit your store and that way, you can increase the chance of appearing in the Facebook search module. Also take high quality photos of your products and share them on your social media accounts. In time, your customers will share the images and that way you will have more potantial customers.
7. Use mobile technology on Local SEO
Mobile technology is growing everyday. As a result, most of the people use their smart phones or tablets instead of their computers. Almost 50% of the searchers now use mobile devices especially to do product researches. The majority of these mobile searches are local specific. The mobile users make searches when they are at work or on the street. So they are far more likely to make local searches. Google and other search engines are developing new algorithms to respond to this trend. They are collecting more information about the searchers locations and search histories. By that, they can give them local-specific results. Hence, you should use mobile commerce effectively.
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