So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit Advertising has some tips for you that will boost your online sales and increase your revenue. Excited? Read on!
1.First impressions count.Relate your story and be creative in doing so. You can add text, images, and even videos to relate to your customer. Remember that a first impression can have quite the lasting impression, so it’s important that you get this part right. Make sure you point out what it is that differentiates you from the rest. Having a core message and vision works, and this can go in the main page or even the ‘about’ page. You can also add testimonials and reviews as well, as positive reviews attract more customers and also shoot your page up in Google’s search engine.
2.Make mobile matterAn increasing number of people are now using their mobiles for browsing and to purchase the things they need online. While purchases made using mobile phones are still not on the level of purchases made using a computer, the numbers are increasing at a fast rate. Adit Advertisin’s advice would be to make sure your site is responsive and user friendly when browsed from a mobile phone. Among the things that you should keep in mind with regard to making your site mobile friendly are:
- Text and images can be viewed clearly without the need of excessive zooming.
- Contents should fit the screen of the mobile, the technical term of which is responsive design.
- Don’t have too many links cluttered together. Accidentally pressing the link one wasn’t supposed to press will bother customers.
- Speed matters. Try out a speed test to see how fast your site responds on a mobile.