Measuring your ecommerce website is one of the most important issues for your business. For sure the basic indicator is the sales rates. Besides, there are 5 important KPI’s in B2B ecommerce. As an ecommerce site manager, you should be aware of every data which may help you to increase your sales. You can get useful information thanks to detailed measures. After collecting these informations, with the help of right strategy, you will see the increase of your sales and profits.
We’ve already mentioned about using key performance indicators to measure and track the success of your ecommerce business. In this article, we will cover the most important performance indicators for B2B ecommerce sites…
Prevent customer loss
One of the most significant advantages of a B2B ecommerce site is continuously sales. When a business needs the same product again, they will purchase that product after specific time period. Once you sell your products to a customer, the probability of recurring sales will be higher. But each of the customers is very important because the number of B2B customers is less than the ones in B2C. And it’s significant to determine and solve the problems of the customers who have quit purchasing.
Conversion rate optimization
The key point is how many of the visitors purchased your products, rather than the number of the visitors. We also have mentioned about the conversion rate optimization in ecommerce before in our previous articles. If the conversion rate of your ecommerce site is low, there maybe be a problem and you should try to focus on determining this problem. If you can learn what the problem is, you can increase your conversion rates which will effect your sales directly.
Changing shopping trends
Some of the products have a high sales rate in some periods. That can be vice-versa for your other products which means the sales of them may decrease in different periods. Monitoring these changes would be useful for you in terms of stock management and marketing strategies. With a good marketing strategy, you can increase your sales.
Customer sources to drive more traffic
As we told above, the number of the customers is low in B2B ecommerce model. But the profit per a customer is higher. That means, the value of your customers is also so high. If you can convert your visitors to customers, you may have much more profit for your business. Considering that the number of the potential customer is only a few, monitoring the traffic sources would help you to increase the number of your customers. In some periods, you can make ad campaigns on Google and Facebook to drive much more traffic to your ecommerce site.
The rate of shopping cart abandonment
Shopping cart abandonment is a problem that every ecommerce site faces with. Decreasing the rate of shopping cart abandonment has a great importance because each purchase provides a high support for B2B ecommerce sites. Analyzing this would help you to solve much of your problems. There are some methods for decreasing the shopping card abandonment rate. If you would like to learn more, you can read our article about the causes of shopping cart abandonment.
These are the most important 5 key elements that you should pay attention. After creating your ecommerce site, you should manage it very carefully. The products you sell, the descriptions of your products, your blog site and the images… All of these has a different importance for your ecommerce store. But to be a good manager, these are not sufficient. You should monitor every data of your ecommerce and then analyze it carefully. After the analyzing process, you should make your strategy and begin applying it.
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