Social Media Marketing refers to the marketing done through social platforms including blogs, ebooks, enewspapers, videos, podcasts etc. It is one of the most used marketing technique and is growing fast day by day. There are certain terms used when you come across social media marketing which the layman might not know. Listed down below are such terms alongside brief explanations of them. When you learn the meanings of these terms, you will be able to manage your ecommerce solutions easily.
It is social bookmarking software that users can put on their favorite websites so that it is easier for them to visit those sites again. They can also share the sites on social networks such as Facebook.
It is a formula designed for the computers to run particular software or perform a task. An algorithm is a step by step process that makes up a set to achieve the desired result.
An interface specifically used for different software to interact between them. It is a set of rules and protocols which are used while designing software. It tells us how the components of software should interact with each other.
It is an image used by an online user or in social networks. Hence, a virtual representation of a person.
It is a company providing social analytics service in order to help other companies measure their engagement.
It is a popular service used for shortening long URLs of websites in order to share them on social networks.
It a platform providing videos sharing facility both free and paid depending on the users need.
Blog is originated for “web log”. A web log is an electronic diary for users to register their routine events.
It is free service provided by Google which enables users to host a sub domain and maintain a blog.
10. Blogger Outreach
The process of contacting bloggers to create quality engaging content including quest writing and writing for a brand.
11. Blog Talk Radio
Free platform to host radio broadcast online including both live and on-demand talk which can be spread over a wide network.
If you want to find something only in the posts or titles of online blogs or social networks, it’s a perfect tool for you.
It is an online video sharing and viewing platform for video lovers. It enables users not only to share and view but also to recommend videos.
If a person communicates with another in a one to one forum, it’s known as chatting. Messages in chat are short and quick.
Google+ uses circles for the connections made on it. It may include anybody you know on Google+.
A search engine made especially for newfeeds and blogs around the internet. It monitors any and all updates of blogs and sites.
It is a collaborative group intelligence comprised of a number of users seen in online decision making on social networks.
It is a response from a user on your blog post or newsfeed, providing you with their reviews regarding the posted content. It is also used in software programming
A perfect tool for web analytics comparison over web, helps users to not only compare but also to discover new opportunities.
As Facebook has friends, LinkedIn has connections. You can connect to as many people as you want on LinkedIn.
Craigslist is an online platform for buying and selling of variety of products in USA. So in a way it is a website for classified advertisement.
22. Creative Commons
An NGO determined to help others by sharing the work done already and allowing others to make a better use of it.
An online bookmarking application enabling the user to access bookmarks from anywhere on the network.
A social network used for sharing and voting articles submitted by other users featuring the most talked about content on the web.
If you seek social web integration, Disqus is the right tool for you. It deals with the moderation of your websites.
If you are the new generation book lover, Ebooks can be useful for you. It is an abbreviation of electronic book.
A ticket selling online platform for users in exchange of a nominal fee per ticket sold using their services.
An online social networking website used for people to make connections with friends, family and others.
A browser available as an open source and can be customized according to the needs and specifications of the user.
30. Flash Mob
When a group of people perform a surprising act in front of routine gathering, its known as a Flash Mob.
A platform that allows users to share and manage all sorts of photos and videos all around the world.
Forums are used by online users to have discussions on a particular topic in the form of posted comments.
33. Follow Friday
#ff is a popular hashtag which twitter users include in their tweets when they recommend someone.
Foursquare is a social networking platform where users can connect with one another on the basis of their physical location.
When you add someone on Facebook in order to connect with them, that connection is considered as your friend.
36. Google Chrome
An online web browser source, available for free from Google services containing all sorts of plugins and customizations.
37. Google Documents
When you have to use office applications online, you can always use Google Documents which you can access anywhere and anytime.
A social online platform enabling personalized communication with users called connections.
39. Google Reader
Is an RSS integration tool for blogs and websites used to serve news and other information to users.
Social network with connections made on the basis of physical locations, so used as a social guide for people in a certain area.
It’s a term used for the trend of work completed through online platforms instead of corporations.
A video communication tool for Google+ which can also be used for instant messaging and allows multiple users to join the conversation.
Hashtag “#” is used predominantly on Twitter to tweet about a trending phenomenon. The use has also started on Facebook.
A social networking platform focused on entertaining the youth which is used to meet new people through their common interests.
A social media management tool used for managing campaigns on a number of social websites.
Short for HyperText markup language is a programming language which is used for creating websites.
Inbound marketing is a marketing strategy in which you have the permission of the potential customer. Promoting is done through online facilities such as blogs, videos, ebooks, social networking etc.
Instagram is a social networking platform used for photo sharing and for following your connections and keeping updated.
Users who want to build web pages and applications can use this tool effectively. It is quite easy and user friendly.
An influence measuring tool, it can tell you how much you are influencing the world through social networking.
Lifecasting is a broadcast of continuing life events of a user’s life on the internet using digital media that is both photos and videos.
When you want to appreciate the post of a friend or a user on Facebook you hit the “like” button.
53. Link Building
Search engine ranking can be improved by getting traffic on your website through this process.
A professional networking online platform where professionals build up their portfolio used to apply for jobs.
A person responsible for reading discussions which are happening online but does not participates in them.
A combination of different content mixed together in one form. This can be of a video, audio or even contents of websites.
Memes are pictures and comments used for jokes and funny ideas throughout the social networking world.
Before Facebook was launched, the most popular social networking website across the globe was MySpace.
If you want ideas about party planning through pictures and videos, Punchbowl is a perfect website for you.
Users view newsfeed to get latest news from their social networks. The most popular use of newsfeed is in Facebook.
Like Google Chrome and Firefox, Opera is yet another browser which available to the users for free.
Optimization is the increase in efficiency, visibility and engagement of your blog and website.
Orkut is a social networking website which was popular before Facebook was launched where users could make connections.
Customized radio stations based on favorite artists of users. And recommendations to users are given based on their taste.
A web link inserted in a blog pointing towards a specific webpage, which can either be a post from the same blog or any other blog or website.
Downloadable non streamed webcast broadcasted through RSS which is available in digital format.
Content and blogs can be posted from anywhere through this tool; so basically a free application for lifestreaming.
Social media engagement is tracked and measured by PostRank effectively using ranking algorithms.
Online video streaming tool from mobile to web used to exchange video messages in groups and between individuals.
Used to increase web traffic and know demographics through Quantcast as it delivers real time advertisement.
71. Real-time Search
Indexing content without any delay can be possible through real-time search. Blogging is not considered a part of this.
Reddit is a type of social networking site where connections are based upon common groups.
When you share another person’s tweet on your twitter account, it is commonly called a retweet.
74. RSS feed
Publishing web content in a standardized format is done through RSS feeds. Since data in the feed is small it can load pretty fast.
75. RSS Reader
RSS reader is used to compile a number of articles on one platform through RSS feeds. And can bed used to display any kind of RSS feed.
Documents can be shared online through this platform. It is more commonly known as a digital library.
Search Engine Optimization is a process through which website traffic is increased and page ranking is improved.
single application used to share content on multiple social platforms. It allows user to handle multiple social accounts simultaneously.
Presentations can be shared online on Slideshare on a number of topics publically and privately.
Online video calling, instant messaging and file sharing can be effectively done through Skype.
81. Social Media
Social media is an online platform where people connect, share and exchange information in little or big communities.
Monitoring of social media in order to measure business popularity is social media monitoring. There are various tools to accomplish this.
When you generate sales through social network, it is called social lead generation. This is mostly done by employees using various blogs and websites to gain insights on the thought process of the consumers.
StumbleUpon is an intelligent web browser, free for users, used for finding new websites and sharing them with connections.
Irrelevant, repetitive posts on social media platforms by businesses and individuals which are sent to users without their consent.
86. Tag Cloud
Tag Cloud is a mix of words describing the content of the website through visual representation.
Technorati is a search engine especially designed for ranking blogs on the internet and an advertising platform.
A long strand of messages in an online conversation on a website or a blog following a post is called a thread.
#tbt is a very popular weekly trend which is used to share old pictures of oneself on instagram.
Facebook uses Timeline to share the users own experience including all posts and share on the website.
91. Time on Page
Google Analytics use this measure to calculate the interest of visitors on a website. By measuring the time spent on a particular page.
It is the exact time and date on which any message is posted online or when a user enters a website.
It is a measure of variable search of the visitor from your web page. Point when a message is delivered.
94. Tracking URL
It is a web address that keeps a track of its origination and allows user to keep of any campaigns.
Trendjacking is when brands put irrelevant content in between proper conversations for promotional purposes.
Allows users to give response to social media messages that are inbound in nature and allows user to keep track of mails efficiently.
Twitter is a social networking platform on which users can share sentences of 140 characters with their followers.
98. Unique Visitors
The person who visits a web site for the first time is commonly known as a unique visitor in tech lingo.
A measure used to analyze the number of contacts of a website that do more than just view the website casually.
100. Visitor Flow
Google Analytics help the website owners to see the path visitors take in order to reach their site.
Now that you have read through the above mentioned terms and their explanations; you probably will not have to look them up every time you come across an article on social media marketing.
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