Creating an online store is much easier then before with the help of all in one ecommerce solutions. Before, you had to know web technologies for building your ecommerce store. But now, with fair rates and full support of ecommerce solutions, you can have your e-store in a few minutes. Many small businesses limit their marketing and sales efforts because they focus on building the website. The most important thing after having your ecommerce store is to begin marketing and trying to find a way to increase your revenue. Here you can find 10 effective ways to increase your online sales.
1. Start advertising
Online advertising is very important to be a well-known ecommerce store. In the beginning of your e-business don’t expect to have visitors unless you make a good ad campaign. You can create some low budget campaigns on huge internet platforms such as Google and Facebook. Nowadays Bing and Yahoo are also very important platforms for online marketing. After some time, you will see that people are visiting your ecommece store. If you have good landing pages, you can convert them to customers easily.
5 places to advertise your business online:
- Google Adwords
- Microsoft Ad Center
- Facebook Advertising
- Twitter Advertising
- Linkedin Advertising
2. Narrow your niche to focus better
Today there are hunderds of well-known and very powerful online stores. If you are an entrepreneur, you should dive into this market with unique products or services. For that, you should target a narrow audience which will be essential for the success of your business. Don’t forget that your niche audience will be much loyal to you.
5 ideas for startups:
- Create your own products
- Sell the best products
- Target a specific profession (doctors, sailors etc.)
- Target a specific location
- Target a specific market
3. Set daily goals
Setting daily goals is another efficient strategy to make your business grow up quickly. For that, you should track everything such as visitor quantities, convert rates, amount of daily sales etc. By setting daily goals, you will work harder to get better results. Finally, that will help you so much to increase your revenues.
5 tips for setting daily business goals:
- Define possible goals
- Make your goals clear and specific
- Follow your goals
- Get help from your friends
- Set a deadline
4. Use email marketing
Email marketing is a very powerful way to connect to internet users. You can directly get in touch with your customers and prospetcs by sending emails. As soon as a visitor creates an account or buys something from your online shop, you can send an informative email that you will provide a customer support anytime if there is a question or a problem occurs. Also you can send weekly emails to your customers for giving information about new and upcoming products.
5 benefits of email marketing:
- Build brand awareness
- Increase sales
- Lead generation
- Strength customer relationships
- Remind customers of your online store
5. Get and promote customer reviews
Customer reviews and testimonials are excellent tools to help promoting your business. Don’t expect that you customers will review your products unless you ask them to. You can set a product goal with the help of customer reviews. Some of the reviews will not be objective, maybe there can be some exaggeration or lies. But most of the time your customers will write what they think about your store and products. Local review sites are also another important source for your customers to find your ecommerce store. As soon as possible, get in touch with those review sites and don’t hesitate to ask them to publish a review about your online shop or products.
5 ways to promote your reviews:
- Promote genuine reviews on your website
- Share reviews on social media
- Include in a press release
- Use in outdoor advertising
- Include in your email signature
6. Set exclusive offers
Most of the customers want to feel they are special. To do that, you should set specific exclusive offers such as free gifts, free shipping or different kinds of discounts. Shopio’s coupons and discount features help you to create discount codes and coupons easily. You can create coupons based on amount, percentage, customer groups, products or categories in unlimited amounts.
5 types of offers:
- Percentage based discount
- Customer group discount (such as Students, Teachers, Officers etc.)
- Dollar value discount
- Free shipping
- Free gift
7. Increase word of mouth advertising
Referrals and word of mouth marketing may be your primary advertising solution. If you sell good products, the general appeal of your customers will be positive. Each happy customer can steer dozens of new ones with the help of word of mouth advertising.
5 ways of increasing your traffic with word of mouth advertising:
- Use viral advertising to make more awareness
- Publish content like comments and testimonials
- Integrate the calls to action in your content
- Commence a full referral campaign
- Use market research to target and filter request
8. Public speaking
In order to have a successful business, you have to know how to talk about your business or product. Public speaking will give you the opportunity to speak in front of a wide audience.
5 benefits of public speaking:
- Increase your visibility online and offline
- Establishes your expertise
- Generate leads
- Makes you an authority
- Competitors would imitate your products
9. Sell new products or services for your existing customers
Creating or selling new products will attract attention of your customers. This can be a product with is already in the market but you are selling now, or a new product launch which will take an impact of your existing customers. For example if you want to sell mobile phones online, you can start giving information about upcoming iPhone on your blog and after some time, you can publish a content informs that in a short time (or a specific time) your customers will be able to purchase new iPhone from your online store.
5 steps of a succesful product launch:
- Identify your goals
- Define audiences and messaging strategy
- Create a concept
- Develop channel strategy and tactics
- Set up measurements
10. Survey your prospects and customers
Surveying your customers will give you an idea for how to convert your prospects into customers. Also by this way, you can increase the levels of your customer loyalty too. By asking their opinions you will let them feel that they are special customers. Older customers are always the most loyal ones. So try to understand them carefully. The primary benefit of this survey is that you can gather the customers’ current thoughts on various aspect of your business.
5 reasons to survey customers
- Customer loyalty
- Customer satisfaction
- Effective communication
- Spotting trends
- Future marketing plans
Shopio Team hopes this article will come in handy with different marketing ideas to increase sales of your ecommerce store. With the help of Shopio’s features, you can have a good sale ratio with a right marketing strategy. If you want to build an ecommerce store and begin marketing as quickly as possible, you can try Shopio for 14 days for free.