Shopping is a term used for centuries meaning of gaining the products that people need. Shopping is made in physical stores for a long time, but recently it’s started to be made online. E-commerce Shopping has just started its growth, and will maintain this growth for a long time. There are some points that make it different from traditional shopping.

No matter it’s online or traditional, shopping is formed by the customer needs, requires and expectations. It’s not very hard to have a profitable business if you can meet the basic needs of the customer.

Good news, e-commerce has some advantages comparing to traditional commerce to meet the needs of e-commerce customers. (more…)

Social sales is becoming a large driver for e-commerce businesses. User-based content around shopping makes some major impacts. But how long will the market become, and what tools are preferred by the big brands? An infographic from Invesp.com explains interesting infos about the growth of social commerce.

Social commerce is already a giant area that generates billions of dollars. In 2013, $5 billion had been generated in sales, and is estimated to generate $9 billion in 2014. By 2015, it is said that, will be reach the number around $15 billion. In fact, social commerce could reach five percent of total online spending by then. (more…)

Every business corporation dreams of having loyal customers. The basic reason of that it is 4 or 5 times cheaper to make the customer return for the second purchase after he makes the first shopping than to make a new customer to buy.

So that would be both right and profitable to gain new customers and on the other hand to make the current customers order again.

What would be the methods to make the customers return again for a new purchase or in other words the methods to create customer loyalty? We share the important tips to have loyal customers. (more…)

Newsletter is an important marketing method with its low cost and high effect for ecommerce sites. You can connect with your customers and increase your sales reviewing our site.
But how useful will be newsletter, will be directly proportional with your newsletter marketing success. It may not be your professional field but there are a lot of different methods to follow thanks to newsletter. Fortunately you don’t have to learn all of them by trial and error. It’s our business to simplify your business, and we share 5 tips which help you in increasing your sales with newsletter. (more…)

Today, using social media by ecommerce sites become one of the most important factors that affect the success and failure of the them. Facebook, with its active users over 1 billion worldwide, is accepted as the capital of social media.
However Facebook offers a unique and low cost marketing opportunities for ecommerce sites and for all other enterprices, unfortunately the results of the mistakes which companies make, may cause hard results.

Even though all enterprices have gradually discovered the power of Facebook as a marketing tool but the number of those who use this power with its real potential unfortunately are not so much. That’s why we have prepared a list of topics that ecommerce sites need to be careful about Facebook marketing. (more…)

Many of the people think that the “about us” page is a formality. But this page, as every item on your website, has the power to affect your success in your business directly. About us pages which are created by means of a correct strategy can contribute to increase the trust of the customers and also to increase the sales.

What should be done to carry the about us page to beyond of the formality. Here are the tips to increase the sales for all of the ecommerce site owners.

Determine the purpose of the page: When you examine the about us pages of the big companies, you will recognize that they are prepared using a formal language and there are found the vision, mission and values. If you want to take part in initial public offerings and if you have close relations with international investment funds you can prefer this method. But if you aim to contact with your customers on this page, instead of this kind of formal language you can express yourself and share your purposes warmly. (more…)

If you work on ecommerce, you probably allocate most of your time to analyze the options to be able to increase your sales. In order to have an ongoing business, the most important factor is the income you gain in ecommerce so that it would be useful to know the options on this issue.

We have brought together and tried to explain 6 of the most significant options in order to increase your sales. All of these options may not be suitable for you but it can be possible to increase your ecommerce sales, determining the most suitable ones you have never tried before.

Here are 6 ways to increase your sales on ecommerce. (more…)

One of the mistake about ecommerce is the thought that online sale is possible for only products with a particular price range. Even if the products with low cost are more attractive, gradually, customers start to prefer luxury products for the purchases they make on the internet.

This is a reality of the world. The online sale of the luxury products has reached to a market totally about 7 billion dollars, with the growth of the luxury products about 25% in a year. Moreover this growth maintain consistently and in the last three years, every year the growth rate of the luxury products reach to a rate about 25%.

You can give place to luxury products in your ecommerce site and you can increase your profit thanks to these products which have high profit margin. But if you think to sell luxury products on the internet, there are some points to be careful about. We brought together some important tips for you. (more…)